Great East Japan Earthquake Recovery Support

We continue to support the disaster region by responding to the needs of the local residents. Our employees participate in volunteer work through the Disaster Area Recovery Support by Toyota Group, and we back specially designated guidance classrooms and study halls for children living in temporary housing and disaster region towns.

Delivering Educational Toys to Children in Disaster-stricken Regions

Since fiscal 2015, Toyota Tsusho Corporation has collaborated with NPO The Life Style Research Institute of Forests to deliver wooden educational toys to Japanese children living in regions stricken by natural disasters.
Wooden blocks, puzzles, and stamps for hiragana and katakana phonics characters are made out of wood collected from tree-thinning in Japan’s forests. These educational toys are then delivered to Japanese children living in disaster regions.
In fiscal 2018, about 100 employees from the company and Group companies took part in the program in Tokyo, Nagoya, and Osaka. Two boxes of educational puzzles and two boxes of hiragana and katakana stamps were delivered to a nursery school and kindergarten in Fukushima Prefecture.
Participants invested their hopes for the children in Fukushima while making toys for the event.

Participating in the Disaster Area Recovery Support by Toyota Group

Since June 2011, three months after the earthquake, employees of 16 companies from the Toyota group and related companies have volunteered to support recovery efforts in the Kesen region of Iwate Prefecture (covering Ofunato City, Rikuzentakata City, Sumita Town). Through fiscal 2018, a total of about 1,000 volunteers had made 50 trips to the region to take part in various recovery activities.

In consideration of how local needs have changed since the disaster, the fiscal 2018 activities were focused on personal exchanges, supporting tourism and industry, and improving the living environments of people in temporary housing. In keeping with these aims, volunteers helped maintain temporary housing (weeding, wastewater ditch cleaning, etc.), conducted fruit thinning at apple orchards, and held meetings with people from the Rikuzentakata discussion group.